February Updates
Performance begins with products you trust. This month, Elevate’s MAX PVC was named the 2026 People’s Choice Winner at the International Roofing Expo, voted on by contractors and industry professionals.
This issue features Elevate’s MAX PVC People’s Choice Award win, details on March Mania bonus products, and a helpful carbon calculator to evaluate insulation decisions.
We’re also sharing updates from recent trainings and industry events, including this year's Master Contractor Event.
ACS is your trusted resource for practical solutions that help you build smarter and perform better.
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Max PVC - 2026 People's Choice Winner!
MAX PVC has been named the 2026 People’s Choice Winner in the Roofing Products category at the International Roofing Expo’s Innovative Product Showcase & Awards. Voted on by contractors and industry professionals, this recognition reflects real-world confidence in its performance.
Engineered for demanding commercial environments, MAX PVC delivers exceptional puncture resistance, fire performance within approved assemblies, chemical resistance, and high reflectivity.
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VENDOR INFO
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Insulation Total Carbon Calculator
The Insulation Total Carbon Calculator from the Continuous Insulation initiative offers building professionals a clearer way to assess the full climate impact of insulation choices. This tool evaluates both the carbon footprint — the emissions from producing insulation — and the carbon handprint — the operational carbon savings an insulated wall delivers over decades of use. The calculator helps architects, builders, and energy consultants compare design options and quantify decarbonization benefits.
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March Mania -Get Your Bonus Product!
Elevate is launching its March Mania promotion, offering bonus products with qualifying purchases of Jet Bond, I.S.O. Twin Pack, and I.S.O. Spray R (5 Gallon) from February 1–March 31, 2026.
Contact your local ACS rep for more information!
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MAX PVC and MAX PVC XR
Elevate’s MAX PVC and MAX PVC XR—engineered for maximum durability, long-term performance, and energy efficiency. Designed to withstand tough commercial environments, these roofing systems offer superior resistance to fire, chemicals, and harsh weather, making them an excellent choice for factories, airports, restaurants, data centers, and more.
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Register here for upcoming training sessions or contact your local rep for additional information.
EVENTS
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IIBEC 2026
March 13-14, 2026
Sacramento, CA
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ACS EVENTS
CRSMCA (Carolina Roofing & Sheet Metal Contractors Association) Mid-Winter Expo
Clint Wyckoff and Bryan Buckner of ACS, along with Rob Cox of USG, attended the CRSMCA Mid-Winter Expo, held at the Durham Convention Center on February 17-19, 2026.
We represented our multiple brands well, specifically highlighting Elevate Max PVC, GenFlex's new asphalt products line, RPH Vaults, and USG Securock Ultralight Coated Glass roof board.
Thank you to CRSMCA for a terrific expo!
Master Contractor 2026
It was an honor to attend Elevate's Master Contractor Event this year in Riviera Maya, Mexico. Our sincere thanks to Elevate and to those who earned recognition in Elevate's elite Master Contractor program. Congratulations to everyone for their contributions and for earning the highly respected Master Contractor status!
We appreciate the partnership and camaraderie among you in the program, and we hope to see you at the 2027 Master Contractor Event next February in Maui, Hawaii.
Trainings
ACS rep Jae Evitt and Sammy Raikatalau, a FTR with Genflex, recently held a Genflex training for a roofing contractor in Roanoke, VA.
Training included demos and hands-on sessions with details, best practices, and an open question-and-answer session.
Jae also presented Tayou with a drone from Tanner's Quality Roofing with a drone, courtesy of GenFlex, after winning a raffle during a recent GenFlex training.
If you would like to request a Genflex training tailored to your team, please contact your local sales representative.
ACS rep Jae Evitts and Travis Brent, Regional Business Manager at Elevate, presented together AIA Lunch and Learns in Virginia Beach and Richmond to Architectural firms on Thermoplastics ( TPO and PVC) and Metal Roofing.
If your firm would like to schedule a Lunch and Learn with an AIA presentation, please contact your sales representative.
GenFlex Roofer Academy held a training event on February 10t at the QXO Distribution Center in Durham, NC. This all-day training event was attended by 15 companies and over 28 attendees, both actively and soon-to-be licensed GenFlex contractors. The training included educational presentations given by ACS and hands-on training conducted by GenFlex Field Technical Representatives.
We wish to thank GenFlex management and the QXO Team for making the training a success.
Interested in a GenFlex training? Please reach out to your local ACS rep.
ACS rep Jae Evitts and Elevate FTR/ Inspector Sammy presented a hands-on training session with a roofing contractor in Richmond, VA. The training demonstrated SA products, spray adhesive products (Jet Bond and Twin Jet), liquid flashing with pourable sealer, and best practices.
If you would like to schedule a targeted training session, please reach out to your local ACS rep.
BRANDS WE PROUDLY REPRESENT
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ABOUT ATLANTIC CONSTRUCTION SALES
Since 1991, Atlantic Construction Sales (ACS) has grown to be one of the premier representatives of exterior commercial building products in the Mid-Atlantic region.
Our representation of leading manufacturers of commercial building envelope systems includes Holcim Solutions and Products US: Elevate™ and Elevate™ Metal Products, GenFlex™, USG™ (NC & SC only), Alleguard™, and Aspire Pavers™ by Brava.
In our alliance with these outstanding manufacturers of commercial exterior construction products and systems, we provide comprehensive technical solutions and design options for architects and design firms, professional roofing contractors, general contractors, and building owners. Our representation has involved them in a variety of commercial projects, ranging from the simplest to the most complex.
Our success is due to our solution-driven, resourceful, and responsive team, comprehensive technical knowledge, understanding of proper application processes, and our unwavering commitment to exceptional customer service.
FIND YOUR LOCAL ACS REP
Across North Carolina, South Carolina, and Virginia, our reps are dedicated market development specialists who collaborate with architects, designers, contractors, and building owners to provide comprehensive solutions for roofing projects of all sizes.
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Technical Services— NC, SC, VA |
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Greater Charlotte & Asheville |
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Richmond/Western Virginia/Tidewater |
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7331 Timberlake Road, Suite 101, Lynchburg, VA 24502
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